A Designer
A Designer

A Designer's Research Manual : Succeed in Design by Knowing Your Clients and What They Really Need .Kenneth Visocky O'Grady
A Designer's Research Manual : Succeed in Design by Knowing Your Clients and What They Really Need
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Author: Kenneth Visocky O'Grady
Number of Pages: 192 pages
Published Date: 01 Apr 2009
Publisher: Rockport Publishers Inc.
Publication Country: Gloucester, MA, United States
Language: English
Type: Pdf
ISBN: 9781592535576
Download Link: A Designer's Research Manual Succeed in Design by Knowing Your Clients and What They Really Need
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Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.

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